Where marketing strategy meets human-centered design.
[ UX Designer & Digital Strategist ]
UX Designer with a strategist’s eye for business impact.
Hi, I’m Jae Mi! I’m a Google-certified UX Designer and Project Manager leveraging a strategic background in digital marketing to deliver data-driven digital solutions.
Contact:
LinkedIn: linkedin.com/in/jaemi-cracolici/
Email: [email protected]
Skills:
- User Research / Testing
- Wireframing / Prototyping
- Information Architecture
- Search Engine Optimization (SEO)
- Design Systems
- Conversion Rate Optimization (CRO)
- Code Literacy: HTML / CSS / JavaScript
- A/B Testing & User Analytics
- Project Management: Agile / Scrum / Kanban
[ Technical Proficiency ]:
[ SELECTED Works ]:
Select a folder to jump directly to the case study.
1. Hu-X — B2B Website UX Audit & Redesign
Optimizing B2B Conversion Architecture & Heuristic Usability
- Conducted a heuristic evaluation to understand a 90% homepage bounce rate, then restructured the site's information architecture around user intent rather than internal content categories.
- Mapped the primary conversion paths and refined call-to-action routing, ensuring every button reliably guides visitors toward booking a consultation.
- Performed a comprehensive link and URL audit, developing a redirect architecture that consolidated the site's structure and strengthened its SEO performance.
Project Overview
Role: UX & Digital Strategy Consultant
Skills: Heuristic Evaluation, Information Architecture, Accessibility (WCAG), User Flow Mapping, Stakeholder Communication
Tools: Figma, Canva, Google Analytics (GA4), Google Search Console, Wix Analytics, WebAIM
[ FULL CASE STUDY COMING SOON ]
2. Fairfield Parks & Recreation — Mobile App UX/UI Design
Redesigned how Fairfield residents discover and book local parks and programs.
- Designed a searchable, filterable park directory with amenity-based quick search (dog parks, nature trails, and more), replacing an unfiltered list with one-tap discovery.
- Designed a persistent, thumb-zone-optimized bottom navigation system, giving users one-tap access to account management, a community events calendar, and real-time park maps.
- Introduced account personalization — letting residents save favorite parks, bookmark events, and manage their children's program registrations in one place.
Project Overview
Role: UX Researcher & UI Designer
Skills: User Research, Information Architecture, Wireframing & Prototyping, Usability Testing, Mobile UX Design
Tools: Figma, FigJam, Canva
3. Le Fleur — Responsive E-Commerce & Brand Design
A mobile-first shopping experience designed for busy professionals who order flowers on the go.
- Diagnosed a critical post-purchase pain point through competitor review analysis, then designed a live Order Status Hub with real-time tracking and proactive delivery validation to eliminate it.
- Conducted a competitive audit and mined competitor Google Reviews for recurring complaints, translating raw user sentiment into specific, actionable design opportunities.
- Identified accessibility as an underused competitive advantage, then designed a WCAG-compliant interface with clear visual anchors and explicit filtering to reduce cognitive load.
Project Overview
Role: UX/UI Designer & Brand Designer
Skills: Brand Identity Design, Competitive Research, Visual/UI Design, Interaction Design, Accessible Design (WCAG)
Tools: Figma, Canva, Generative AI (Canva)