Where marketing strategy meets human-centered design.
[ UX Designer & Digital Strategist ]
UX Designer with a strategist’s eye for business impact.
Hi, I’m Jae Mi! I’m a Google-certified UX Designer and Project Manager leveraging a strategic background in digital marketing to deliver data-driven digital solutions.
Contact:
LinkedIn: linkedin.com/in/jaemi-cracolici/
Email: [email protected]
Skills:
- User Research / Testing
- Wireframing / Prototyping
- Information Architecture
- Search Engine Optimization (SEO)
- Design Systems
- Conversion Rate Optimization (CRO)
- Code Literacy: HTML / CSS / JavaScript
- A/B Testing & User Analytics
- Project Management: Agile / Scrum / Kanban
[ Technical Proficiency ]:
- Design & Prototyping: Figma, Adobe XD Sketch
- Visual Assets: Adobe Photoshop, Illustrator, InDesign
- Technical Development: HTML5, CSS3, CMS (WordPress, Webflow, SquareSpace, Wix), Visual Studio Code
- Strategy & Management: Google Analytics (GA4), Google Search Console, Jira, Asana
- AI-Assisted Design Tools: Figma Make, Claude Design
[ SELECTED Works ]:
1. Hu-X — B2B Website UX Audit & Redesign
Optimizing B2B Conversion Architecture & Heuristic Usability
- Conducted a heuristic evaluation to understand a 90% homepage bounce rate, then restructured the site’s information architecture around user intent rather than internal content categories.
- Mapped the primary conversion paths and refined call-to-action routing, ensuring every button reliably guides visitors toward booking a consultation.
- Performed a comprehensive link and URL audit, developing a redirect architecture that consolidated the site’s structure and strengthened its SEO performance.
Role: UX & Digital Strategy Consultant
Skills: Heuristic Evaluation, Information Architecture, Accessibility (WCAG), User Flow Mapping, Stakeholder Communication
Tools: Figma, Canva, Google Analytics (GA4), Google Search Console, Wix Analytics, WebAIM
2. Fairfield Parks & Recreation — Mobile App UX/UI Design
Redesigned how Fairfield residents discover and book local parks and programs.
- Designed a searchable, filterable park directory with amenity-based quick search (dog parks, nature trails, and more), replacing an unfiltered list with one-tap discovery.
- Designed a persistent, thumb-zone-optimized bottom navigation system, giving users one-tap access to account management, a community events calendar, and real-time park maps.
- Introduced account personalization — letting residents save favorite parks, bookmark events, and manage their children’s program registrations in one place.
Role: UX Researcher & UI Designer
Skills: User Research, Information Architecture, Wireframing & Prototyping, Usability Testing, Mobile UX Design
Tools: Figma, FigJam, Canva
3. Le Fleur Retail Website | UX and Responsive Web Design
End-to-end, responsive e-commerce web app design
[ Role: UX Researcher, Brand Designer, UX/UI Designer ]
Overview:
Le Fleur is a responsive retail website for a floral boutique in San Francisco, primarily serving working business professionals in the area. Le Fleur’s website responsiveness is critical, as their key demographic tends to access their website via their phones.
Designing with a mobile-first approach ensures that the user experience is both optimized for mobile and consistent across devices.