Where marketing strategy meets human-centered design.

👋🏼 Hi, I’m Jae Mi

[ UX / Product Designer ]

I’m a Google-certified UX Designer and Project Manager leveraging a strategic background in digital marketing to deliver data-driven digital solutions. ✨

Contact:

LinkedIn: linkedin.com/in/jaemi-cracolici/

Email: [email protected]

Skills:

  • UX Research / Testing
  • Wireframing / Prototyping
  • Information Architecture
  • Search Engine Optimization (SEO) and Findability
  • Design Systems
  • Conversion Rate Optimization (CRO)
  • Code Literacy: HTML / CSS / JavaScript
  • A/B Testing & User Analytics

Tools:

Figma Logo
Adobe XD logo
Adobe Photoshop logo
Adobe Illustrator logo
Adobe InDesign logo
Canva logo

Projects:

1. Le Fleur Retail Website | UX and Responsive Web Design

Infographic for the project named 'Le Fleur'. The text includes the category "UX/UI", the platform "Responsive Web App", and the project duration is 4 weeks.

[ Role: UX Researcher, Brand Designer, UX/UI Designer ]

Overview:

Le Fleur is a responsive retail website for a floral boutique in San Francisco, primarily serving working business professionals in the area. Le Fleur’s website responsiveness is critical, as their key demographic tends to access their website via their phones.

Designing with a mobile-first approach ensures that the user experience is both optimized for mobile and consistent across devices.

➔ See full project

[ Visual Design System ]

Graphic displaying Le Fleur's brand colors, fonts, and logo.

[ Mapping the Checkout Architecture ]

User flow diagram of user going through the checkout process on Le Fleur website.

2. Fairfield, California Parks and Recreation Services App | Dedicated Mobile App UX/UI Design

Infographic for the project named 'Fairfield Parks and Recreation'. The text includes the category "UX/UI", the platform "Mobile", and the project duration is 3 weeks.

[ Role: UX Researcher, Information Architect, UX Designer ]

Overview:

The Fairfield Parks & Recreation app is a dedicated mobile app for the City of Fairfield, California, Parks and Recreation Department, designed to make searching for specific park information more intuitive and enjoyable. The goal was to decrease user pain points while increasing park patronage.

This app makes browsing the local parks system easy and informative. Find parks that meet your specific needs, reserve space at the community center for an event, or manage your children’s sports program paperwork directly from one place.

➔ See full project